July 12, 2018
By Blog Team
Football. Futbol. Fußball. Calcio. Pêl-droed. Soccer. However you say it, wherever you say it, football is undeniably the world’s most popular sport. Travel to anywhere on the globe and you’ll more than likely see a budding young football hopeful donning the colours of their favourite team – usually one of the giants of European football: Barcelona, Real Madrid, Manchester United, Bayern München. It's a sport that, amazingly, is continuing to grow. There are an estimated 27 million people around the world who participate in football – whether that’s playing, refereeing or coaching. And there are so many more who love to watch it. Big events like the FIFA World Cup will reach viewers by the billion. It's undeniable that football clubs are some of the world’s biggest brands – after all, they evoke passion and emotion like no other business can. At the end of the day, however, they're businesses. Unlike other global brands, they run on low margins because they must continue to invest in their infrastructure and their product (i.e. their players) to stay competitive. This means that generating revenue streams is vital to their success. And just like any other global business, they require an international marketing strategy to help them achieve their goals.