The Importance of Website Translation

 

 

While English fluency continues to grow internationally, a multilingual website is important for any business aspiring to become truly multinational organisation.

• Expand your reach: Imagine your website as a shop window. A single-language website limits your audience to those who understand English.
  
  Translation shatters this barrier, allowing potential customers worldwide to discover your products or services. This also translates to significant growth potential, tapping into new markets and a wider customer base.
  
  
• Boost sales and revenue: By making your product or service offerings accessible in their native language, customers feel more comfortable understanding product details, pricing and the buying process.
  
  This fosters trust and increases the likelihood of conversions, ultimately driving sales and revenue growth.
  
  
• Enhance Brand Image: A multilingual website projects professionalism and a commitment to a global audience. 
  
  It demonstrates that your company values international customers and caters to their needs. This builds brand trust and establishes your business as a serious player on the world stage.

 

Translation options: Human vs. machine

Website translation can be done by either a human translator or our machine translation tool. We offer both options, but of course, the choice can impact accuracy. 

Machine translation can struggle with technical jargon and cultural nuances, potentially misrepresenting your brand message. We wouldn't recommend machine translation for life sciences, finance, legal or high-level marketing. 

For a high-quality, accurate website, a professional translator is the clear choice. Our team of experienced linguists ensures your content is translated flawlessly, preserving brand voice and technical accuracy across languages. 

Machine translation with post-editing, what we call rapid translation, is an solution that balance price and quality. 

It's best to book a free consultation with us to best understand what translation solution is best suited for your project and budget.