For many years, companies across the world have understood that when you adapt a product to suit your target market’s needs, you give your product the best opportunity to succeed. Product localisation entails not only offering a product or service in the native language of the target market, but also appealing to your audience with specific cultural nuances, such as distinctive colours, imagery and designs. In the 21 st century, business is conducted on a global scale. Thanks to the rapid development of technology and easier access to the Internet, the internationalisation of trade has grown at a rapid pace, and nowadays more and more enterprises wouldn’t even consider selling their product to a worldwide market without fully exploring all options open to them. But catering to foreign markets isn’t a new phenomenon, and traders have been utilising product localisation for centuries.